Built for modern teams

Everything you need to
understand your users

From a single lightweight script to full behavioral analytics. No complex setup. No data engineering required.

Session Replay

Watch your users.
Fix your UX.

Pixel-perfect session recordings powered by rrweb. See every mouse movement, click, scroll, and keyboard interaction — replayed exactly as it happened. Stop guessing why users leave.

  • Pixel-perfect playback
    Powered by rrweb — the most accurate session recording library available.
  • Playback speed control
    0.5x, 1x, 2x, 4x speed. Skip inactive periods automatically.
  • Smart filtering
    Filter recordings by country, device type, page URL, session duration, or date range.
  • Privacy-safe recording
    Passwords and sensitive fields are never recorded. All data is masked at the source.
Click heatmap
Click Heatmaps

See where visitors
actually click.

Every click on every page, aggregated into a beautiful color-coded heatmap. Instantly see what draws attention, what's ignored, and where visitors rage-click out of frustration.

  • Zero-config tracking
    Click positions captured automatically by lf.js — no extra code required.
  • Per-page breakdown
    Switch between any page on your site to see its unique click pattern.
  • Top click zone ranking
    Sorted list of the most-clicked areas helps you quantify engagement fast.
Funnels & Goals

Know exactly where
you lose customers.

Build multi-step funnels in seconds and watch the drop-off unfold. Set conversion goals for thank-you pages or custom events. Track what actually moves your business.

Visual Funnels
Step-by-step drop-off
Goal Tracking
Pageview & event goals
AI Analysis
GPT-4o CRO advice
Sparkline KPIs
7-day trend charts
Checkout Funnel · Last 30 days
Product Page
1,240
100%
Add to Cart
744
60%
Checkout
372
30%
Purchase
149
12%
AI: "Add urgency to your cart page — 60% drop-off is above industry average"
AI-Powered Insights

Your data, explained
by AI.

GPT-4o analyzes your funnel data and sends a weekly digest email with specific, actionable recommendations — not just graphs.

Funnel AI Advisor

Click "Get AI Advice" on any funnel and receive 3 specific CRO recommendations based on your actual drop-off data. Cached hourly, costs you zero extra.

Weekly Digest Email

Every Monday morning, receive a personalized summary of your week — sessions, pageviews, top pages — with an AI-written analysis and 3 action tips.

Email Reports — New

Your analytics,
delivered every morning.

Stop logging in to check numbers. LeadFnF emails you a daily snapshot of every site and a weekly deep-dive with AI-written recommendations on what to improve — based on your real visitor behavior.

  • Daily report at 7:00 AM
    Sessions, visitors, pageviews and bounce rate with day-over-day change — plus top pages, traffic sources, and goal completions per site.
  • AI improvement recommendations
    The weekly digest analyzes bounce rates, traffic concentration, device engagement and goal conversion — and tells you exactly what to fix, with numbers.
  • Per-user controls
    Every report type can be switched on or off individually in account settings. Zero-traffic days are skipped automatically — no empty emails.
Read the full feature guide
Your Daily Report
Jul 9, 2026
1,284
Sessions
▲ 12%
962
Visitors
▲ 9%
3,941
Pageviews
▲ 8%
41%
Bounce
▼ 3pt
Top pages
/pricing812
/features647
/blog/cro-guide391
Insights & Recommendations

Your /pricing page gets 21% of traffic but converts at 2.1% — below your 30-day average of 3.4%. Consider testing a shorter plan comparison above the fold...

Uptime & SSL Monitoring — New

Know your site is down
before your customers do.

Every site you track is automatically health-checked every 5 minutes — no extra setup, included on every plan. When something breaks, you get an email within minutes, not when a customer complains.

  • Downtime alerts in minutes
    Connection failures and server errors trigger an immediate email — with the exact error, so you know what to check. A confirmation retry prevents false alarms.
  • SSL certificate watch
    Broken certificates alert instantly. Expiring certificates warn you 14 days ahead — enough time to renew before browsers scare your visitors away.
  • Recovery confirmation
    When your site comes back, you get a recovery email with the total downtime — useful for incident logs and hosting provider disputes.
Read the full feature guide
Site Health Checked every 5 minutes
yourstore.com
Cert valid until Sep 12
Operational
blog.yourstore.com
Cert valid until Aug 30
Operational
app.yourstore.com
9 days remaining — alert sent
SSL expiring soon
legacy.yourstore.com
HTTP 503 since 14:32 UTC
Down — alert sent
Form Analytics

Find the field that
kills your forms.

Automatically track which fields visitors focus on, complete, or abandon. Identify your highest-friction field and fix it — no extra code needed.

  • Zero-config auto-detection
    Every form on your site is tracked automatically the moment lf.js loads.
  • Field-level completion rates
    See exactly which fields are filled and which cause abandonment.
  • Abandon field highlighting
    The highest-friction field is automatically flagged in amber so you can fix it first.
Contact Form · /contact
Field Focuses Completions Rate
name 142 138 97%
email 141 132 94%
phone ⚠ ABANDON 138 81 59%
message 96 78 81%
3 ways to track events

// 1. JavaScript API

window.lf.track('checkout_started', {
  plan: 'pro',
  value: 49,
  currency: 'USD'
});

// 2. HTML data attribute (zero JS)

<button
  data-lf-track="upgrade_clicked"
  data-lf-plan="pro">
  Upgrade Now
</button>

// 3. Server-side REST API

curl -X POST https://leadfnf.com/api/v1/event \
  -H "X-API-Key: sk_live_..." \
  -d '{"site_id":"uuid","event":"purchase",
     "properties":{"value":99}}'
Custom Events

Track anything.
Three ways.

Go beyond pageviews. Track button clicks, form submissions, purchases, feature usage, or any business-critical action — from the frontend or your backend.

JavaScript API
window.lf.track()
HTML Attributes
data-lf-track
REST API
X-API-Key auth
Auto-tracking
Clicks, scrolls, forms
Analytics Dashboard

All your metrics.
One clean dashboard.

Pageviews, sessions, bounce rate, traffic sources, top pages — everything at a glance. With date range filtering and multi-site support.

Unique Visitors

4,821

↑ +12.3%

Total Sessions

7,204

↑ +8.1%

Bounce Rate

38.4%

↓ -3.2%

Avg. Duration

3m 12s

↑ +0:24

Pages Analytics

Every page tracked with URL, title, views, unique views, avg. time on page, scroll depth, and bounce rate. Sortable and paginated.

Traffic Sources

Referrer tracking, direct, organic search, social media, and full UTM parameter support for campaign attribution.

Technology Breakdown

Browser market share, operating system distribution, and device type (desktop/mobile/tablet) for your audience.

Geography

Country, region, and city-level visitor data. Visual country rankings with traffic share percentages.

Privacy First

Analytics without
the surveillance.

We built LeadFnF for a world where user privacy matters. No cookie banners, no third-party tracking, no compromises.

No cookies
Session tracking without browser cookies
DNT respected
Honors navigator.doNotTrack automatically
No fingerprinting
No device or browser fingerprinting
Data retention limits
Auto-delete based on your plan retention
No data selling
Your data is never shared or sold
GDPR & CCPA ready
Compliant without consent banners needed

How we track without cookies

01
Session UUID
A random ID is stored in sessionStorage (not a cookie). It's gone the moment the tab closes.
02
IP anonymization
IP addresses are used for geo-lookup only, then the last octet is zeroed before storage.
03
No cross-site data
Each site's data is completely isolated. We never correlate users across different websites.
04
Automatic data expiry
Session recordings and events are deleted after your plan's retention period (7–90 days).

Ready to see it in action?

Start your 14-day free trial. No credit card required. Full access to all features.