Analytics tips, product updates, privacy guides, and founder stories.
Learn how to measure whether your website redesign actually improved conversions, using baseline data, session replay, and a before-and-after scorecard.
Wix's built-in analytics shows traffic and sales, but not visitor behavior. Here is what it covers, where it stops, and how to close the gap.
Squarespace's built-in analytics has real gaps. Here is how to see session replay, heatmaps, and funnels without stacking extra plugins.
Most new users churn before they ever see value, not because the product is bad. Here is how to find exactly where onboarding breaks and fix it.
Most analytics dashboards track the wrong numbers. These five metrics actually predict whether a visitor is about to buy.
Set up conversion goals with no code: URL-based triggers, visual click tracking, and session replay to confirm every goal fires correctly.
Scroll depth shows how far visitors actually read, not just how long they stayed. Use the four milestones to find what your page is really hiding.
Most landing page A/B tests fail to move conversion. Here are the five tests worth running, and the ones you should skip entirely.
Not every website visitor deserves a sales call. Here is how to spot the behavioral signals that separate a curious browser from a company that is ready to buy.
A five-minute framework for reading session recordings: where to look, what the cursor tells you, and how to turn a replay into one clear action.
Third-party cookies never fully disappeared, but browsers keep chipping away at them. Here is what small sites should do now to keep their analytics accurate.
Google's Consent Mode v2 is now mandatory for EEA and UK traffic. Here's who actually needs it, and a simpler cookie-free path for everyone else.
First-party data is what visitors tell you or your own site records. Here is what counts, why it matters now, and how to collect it the right way.
Server-side tracking routes analytics events through a server you control instead of straight from the browser, recovering data ad blockers hide and giving you more reliable first-party cookies.
Crazy Egg's heatmaps give you a fast visual overview. Session replay shows you exactly what happened. Here's an honest comparison and when to use each one.
Microsoft Clarity is free, but retention limits, weak segmentation, and no support add up. See what a paid, privacy-first alternative gets you instead.
Google Optimize is gone and testing stalled at a lot of companies. Here is where to run A/B tests now, and why pairing tests with session replay gets you real answers.
Scroll maps and click maps answer different questions. Learn which heatmap to check first, and how to combine them with session replay to find the real problem.
Small mobile UX mistakes like tiny tap targets, wrong keyboards, and blocking pop-ups quietly drain conversions. Here's how to spot and fix them.
Turn your weekly analytics check into a fifteen-minute habit that catches conversion leaks, rage clicks, and funnel drop-offs before they cost you customers.
Uptime monitoring does not need to be complicated. See why 5-minute check intervals catch outages fast, and what to track once your site is back up.
Most sites don't lose customers everywhere. They lose them on a few specific pages. Here's how to find those pages and fix what's actually broken.
Session recordings show exactly where visitors hesitate, click, and leave. Learn how to use them to find and fix the friction that is quietly killing your conversion rate.
See why Shopify shoppers abandon carts before buying. Use session replay, heatmaps, and funnels to find the exact step where they drop off.
Bounce rate numbers never tell you why visitors leave. Here are the real causes behind high bounce rates and practical fixes that actually work.
Hotjar's pricing scales with your traffic, not your team or the value you get. Here is what to actually look for in a lighter, cheaper session replay and heatmap tool.
A funnel report shows you where visitors dropped off. It rarely shows you why. Here is how to build funnels around real actions and use session replay to find the exact step that is losing you customers.
Google Analytics tells you what happened on your site. Session replay shows you why. Here is how the two work together to actually fix conversion problems.
Most landing pages track everything and explain nothing. Here is the short list of metrics that actually predict conversions, and the ones safe to ignore.
Privacy-first marketing means measuring traffic, funnels, and behavior patterns without ever building a personal profile of your visitors.
Most abandoned forms lose people at one specific field. Here is how to find it using field-level tracking, session replay, and a simple audit you can run this week.
Webflow sites are fast and polished by default, but native analytics stops at pageviews. Here is how to add real-time analytics, heatmaps, and session replay without slowing the site down.
A lightweight WordPress analytics setup means one fast script, fewer plugins, and metrics that actually drive decisions. Here's how to build it.
GA4 buries the questions you actually care about behind exploration reports and sampled data. Here is a simpler way to see who is on your site, where they click, and why they leave.
Nearly seven in ten checkouts are abandoned before payment. Here is how funnels, session replay and heatmaps show you exactly where and why, so you can fix it with evidence instead of guesswork.
What GDPR actually requires from your analytics, why cookies (not analytics itself) trigger consent, and a practical checklist small businesses can follow today.
You can run full analytics, including session replay, without a cookie consent banner. Here is what actually triggers consent, and what does not.
GA4 is powerful but hard to use. Here are the best privacy-first alternatives in 2026, from simple cookieless tools to full session replay and heatmaps.
Your analytics shows that people leave but never why. Here is how session replay, heatmaps and funnels reveal the real reasons visitors abandon your site, and how to fix them.
LogRocket's Team plan starts at $69/month for 10K sessions — but heatmaps, funnels, product analytics, and AI are all locked behind the Professional plan at $295/month on an annual commitment. Most small teams don't need the debugging depth. They just need session recordings and heatmaps. Here are 6 cheaper alternatives that cover the same ground, from completely free to $55/month.
FullStory SMB plans average $29,803/year. For a small SaaS team trying to understand why users aren't converting, that's an enormous price to pay for qualitative analytics. Here are 7 FullStory alternatives that deliver session recordings, heatmaps, and product analytics at a fraction of the cost — from completely free to $99/month — with an honest breakdown of what each one does well and where it falls short.
Plausible and Fathom are more similar than different — both cookieless, both GDPR-compliant, both fit on one screen. But Plausible is $9/month and Estonian (genuinely EU-based). Fathom is $15/month, Canadian, keeps your data forever, and gives you unlimited sites on every plan. The EU Picks team paid for both for six months, concluded Plausible wins for 9 out of 10 people, then switched their own site to Fathom. Here's why — and how to decide which one is right for you.
GA4 tells you where your users come from. Mixpanel tells you what they do after they arrive. For small SaaS, the right choice depends on one question: what problem are you actually trying to solve right now? This guide breaks down the core difference between the two tools, when each one is the right choice, what Mixpanel actually costs as you scale, and what both tools are completely blind to.
Your analytics tell you that 68% of users leave your pricing page without clicking anything. That number is accurate — and completely useless on its own. Session replay shows you what those users actually did: where they moved their cursor, what they tried to click, how far they scrolled, and the exact moment they decided to leave. This guide covers how session replay works, what it reveals that analytics can't, and how to use it to fix conversion problems in your first 30 minutes.
Cookieless analytics tracks your visitors without storing cookies on their devices — no consent banner, no data loss, no GDPR headaches. But the story got complicated in 2025: Google reversed its cookie deprecation, retired the Privacy Sandbox, and left the industry without a clear standard. This guide explains what actually happened, how cookieless analytics works, what you gain and lose, and which approach is right for your site in 2026.
heatmap looks complicated the first time you open one — blobs of red and blue sitting on top of your webpage with no obvious meaning. This guide fixes that in 10 minutes. You'll learn what each colour means, the four heatmap types and what each one tells you, the five patterns that matter most for conversion, and a practical workflow you can run today. No design experience required.
Session recordings are not automatically GDPR compliant — but they are not illegal either. Whether yours comply comes down to four things: what data you capture, what legal basis you use, whether you have a consent mechanism, and whether sensitive inputs are masked. Here's the honest answer with a practical checklist.
A rage click is when a user hammers the same spot repeatedly out of frustration — because nothing is responding. It shows up in 4–6% of all web sessions and silently kills conversions. Here's what causes rage clicks, how to find them in your session recordings, and 5 concrete fixes you can ship this week.
Hotjar costs $49+/month. Microsoft Clarity is free. But free comes with real tradeoffs: 30-day data retention, Microsoft's data terms, no surveys, no funnels. Here's the honest 2026 verdict — and the one question that decides which tool is right for you.
GA4 is free but complex and leaky. Plausible is simple but stops at pageviews. This honest 2026 comparison helps SaaS founders pick the right analytics tool — or find a better one.
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